Is the Future of Soccer Jersey Sponsorship No Sponsorship At All?

Posted by Code Four Athletics soccer gear on Sep 9th 2019

Paddy Power, an Irish bookmaker and online betting site, found itself in the headlines last month after announcing that Huddersfield Town's hideous new kits (which featured Paddy Power’s logo superimposed diagonally across the front) were a hoax and that Huddersfield’s actual jersey next season will have no visible sponsorship at all.

This marketing ploy is part of Paddy Power’s ”Save Our Shirt Campaign," in which the company has offered to sponsor clubs at similar rates to other sponsors, but promises to keep the company logo off the jersey and instead place advertisements in the team's programs and on their LED boards.

Their promotional video sums it up quite nicely!


Note: This post is courtesy of Code Four Athletics Soccer Uniforms, a Seattle area-based soccer specialty brand of soccer uniforms, soccer jerseys, warm-ups and soccer gear. Visit their online soccer store to see their entire selection of gear, or call toll free 1-888-411-3687. Thank you.